ETV Telugu is a 24 x 7 satellite channel comprising general entertainment programming from South India containing serials, both fiction and non-fiction, real.

ETV Network is a network of Telugu language news and entertainment satellitetelevision channels in India. It is based in Hyderabad. It also had some non Telugu languagesatellitetelevision channels. All non Telugu languagesatellitetelevision channels were acquired by Reliance Industries- owned TV18 in FY 2014-2015 and later rebranded.^[1][2]

• 1History

History[edit]

Telugu language network[edit]

The Hyderabad daily newspaper Eenadu (Telugu for 'today') started its own Telugu language channel named Eenadu TV on 27 August 1995.^[3]

The flagship company ETPL launched four new television channels in November 2015 - namely ETV life - a health and wellness channel, ETV Abhiruchi, a cookery channel, ETV plus - an entertainment and reality channel, and ETV cinema - a movie channel in Telugu language.

Non Telugu language TV asset[edit]

The network also added regional channels in other Indian languages and built a large local news network using ETV brand after success in Telugu region. Ramoji Group sold its non Telugu language TV asset to TV18 in 2013 with a permission to use ETV brand name.

In March 2015 TV18's Viacom 18 decided to rebrand all five non Telugu language ETV regional general entertainment channels. ETV Marathi, ETV Gujarati, ETV Kannada, ETV Bangla and ETV Odia were rebranded into Colors Marathi, Colors Gujarati, Colors Kannada, Colors Bangla and Colors Odia.^[4]

In March 2018, non Telugu language TV asset of TV18 still using ETV brand were rebranded as News18 network.

Network[edit]

References[edit]

1. ^ABOUT US Tv 18
2. ^Network18 finishes Rs 2,053-cr deal to acquire ETV stakes
3. ^Shrivastava, K M (2005). Broadcast Journalism in the 21st Century. New Dawn Press Inc. p. 60. ISBN1932705457.
4. ^'ETV re-branding to Colors'. Retrieved 4 March 2015.

External links[edit]